The Four Main Causes Of Mobile Application Failure
When you detect a need to respond with an innovative mobile application, everything comes together very quickly. There are many examples of applications in blog articles that have managed to enter the virtuous circle of success and prosperity. However, certain boxes absolutely must be checked in order to bring to the world a mobile application that rivals the big guys. When we talk about creating an app, we generally talk about the aspects that will make your app a success, but do we talk as much about the negative angles that could seriously cause it to fail? We’ve done our research, and everything remains vague. This is why we have put together this article for you on the four main causes that can cause your application to fail.
The Usefulness Of A Mobile Application
Before addressing the four causes that cause apps to fail, it is necessary to summarize the advantages of having a mobile application in order to identify the issues and potential failures correctly. When you want to develop an app as a business, there are three main objectives :
build user loyalty
obtain opinions on blinds in order to enrich your brand image.
Whether “general public” or “business,” an application offers you if it is produced according to the rules of the art, sales, and notoriety opportunities.
A Privileged Relationship With Your Customers
In the context of B to B as well as B to C, mobile applications allow you to create privileged interactions with your customers, leading to loyalty. Unlike the internet, whose search bar constantly puts you in competition with other players in your sector and whose algorithm continues to be more and more demanding, having a mobile application offers you the advantage of proximity without alteration of information. This allows you to create a direct and interference-free link, providing a quality CX (customer experience) experience.
It is also a more direct alternative to social networks, which, because of ads and an active competitive presence, can hinder the direct link between you and your prospects. In this sense, they are real tools for you and your users.
A Place In The Thriving M-Commerce Market
With the constant use of smartphones, the market linked to these media continues to grow: we are in the era of prosperity of mobile commerce. This is increasingly encouraging and making online downloading via the App Store for Apple or Google Play for Android. A boon for reaching a wider target, making your products or services known, and succeeding in positioning yourself where your competitors are not necessarily present. With the mobile application being more up-to-date than ever, you show that your company knows how to follow trends. This strengthens your brand image as well as your credibility.
Optimal User Experience
The app is generally developed as a complement to your website. Its user journey, designed for mobile Internet users (mobile users), is designed to combine the functional side with ergonomics and design. This makes navigation more fluid and pleasant than on your website, even when it is responsive. The goal is to create a user experience (UX Design) that meets their expectations as closely as possible. Thus, in addition to having a privileged relationship, your user will be able to easily handle the digital tool that will be your mobile application. The touchscreen trend has established itself and intends to continue, with user satisfaction at the center of its concerns.
The 4 Main Causes That Can Cause App To fail
As we have just seen, a mobile application can bring you considerable benefits such as proximity, notoriety, an improved brand image, and sales or contact-making. However, certain essential but too often neglected points can be real obstacles, which can go so far as to cause your application to fail.
The Puzzle Of The Idea And Its Specifications
Is the idea too mysterious or too far from the real need?
As the main reason that pushes us to want to create a mobile application, it is an idea that we find relevant and likely to bring real added value to our brand and to our customers. Indeed, the idea is the first pillar on which the success of your application rests.
But then, what are the factors that determine whether an idea is convincing or not? This is something totally subjective. However, there are universal parameters that allow you to put all the chances aside. Indeed, your application must provide a solution and a certain comfort to users without losing it in functionalities that have nothing to do with your sector of activity.
Your digital platform must, above all, meet an objective that you have previously set for yourself. You will have to justify each choice of desired functionality in relation to your initial goal, as well as with customer issues. A surplus of parameters that bring nothing concrete and cost the development budget will cause the loss of your digital tool. Choose an app with few features but features that are really useful to the user, which will make them go to it rather than to your website.