Instagram has become one of the most powerful tools for businesses. Today, those not present there are missing out on many business opportunities.
According to research, people have a solid impression of you in the first 7 seconds they look at you. The same happens online, so companies need to work very well with resources like the Instagram bio. After all, when a customer visits your profile, this is the first place they pay attention.
If you want to learn how to write the perfect Instagram bio, keep following! We will give you some excellent tips for you to catch the public’s attention and, ultimately, win new customers. You will know:
- What is an Instagram bio;
- Six tips for you to write an Instagram bio that catches your attention.
What Is An Instagram Bio?
Instagram bio is an area just below your profile picture where you can share personal or professional information. In the business world, it is essential as it can make a good or bad first impression and determine whether the customer will click “follow” or not.
The great function should be to inform people who you are and what you do. Many companies are not objective in their bios and confuse their potential customers, ultimately driving them away. Also, it’s essential to customize your bio to create a connection with your audience and a better customer experience.
These are the main components of an Instagram bio:
- Photo or logo;
- Mini bio;
- Link or website;
- Action buttons.
6 Tips For You To Write An Instagram Bio That Grabs Attention
Now that you understand more about the Instagram bio let’s see how to write and optimize it? Pay attention to the following tips!
Have An Attractive Profile Picture
The first thing you need to do is have an exciting profile picture. If you are a corporate brand, put your logo on it. If you are a personal brand, put a professional photo of yourself. Pay attention to the image quality and the perception you would like to convey.
If you want to be serious, translate that into your photo. You can put a less severe photo if you want your audience to feel lighthearted and fun. Many people underestimate the power of a profile picture, but it is essential.
Optimize Your Name
Another thing you can do in your Instagram bio is to optimize your name. When people search for a topic on Instagram within the “accounts” category, what will appear for them are the keywords in the profile name. So, don’t just put your name and enter some terms related to your niche.
Write An Objective Bio
Your bio should be objective, without irrelevant information. Tell which audience problem you solve and who your target audience is. Your customers will know what you sell and who you sell to.
Insert A Link In The Bio
An efficient Instagram bio needs to have a link that takes people somewhere; after all, if your purpose is to sell something, how can people contact you and view products without a direction?
The options are endless. You can redirect people to your eCommerce, WhatsApp, blog, video, events, or landing page to capture leads.
Add Action Buttons
If you have a business profile on Instagram, you can add action buttons in your bio. Having a CTA is key to getting people to stay in touch with your brand.
So, here are some of the buttons available on Instagram:
- Buy/get the ticket;
- To schedule;
- Start order;
- View store (only for those who have Instagram Shopping ).
Create Relevant Highlights
To make your Instagram bio even more complete, don’t forget to optimize your Stories highlights. The Instagram mini-bio has a character limit, so you should take advantage of the highlights to talk a little more about your company and the services you offer.
So, have a highlight “who we are” or “who am I” to explain the company and tell its story. Other essential highlights you should add:
- Services: explain the services you provide and include details about each one;
- Feedback: Insert prints of customer feedback to build trust;
- Doubts: have a FAQ area with the most frequent questions from customers;
- Niche Related Topics: In addition to all these highlights, you can add others on topics related to your niche. For example, if your company is a stationery store, you can have “design,” “organization,” and “backstage” highlights, among others.
Instagram is one of the fastest-growing social networks in recent times; having an optimized profile will make all the difference for your company. So work your bio well, and don’t leave any of the above! Therefore, you will have fewer confused customers and more people aware of what your brand offers with these changes.
Also Read: Tips For pumping Your Ads On Instagram