Now you know everything you need to create your ads on Instagram Ads. But, there is no magic formula to make your ads successful and reach as many people as possible. Some tips can help a lot; check out some:
Know Your Audience
A critical factor in getting the most potential out of your ads is knowing your audience in depth. The more focused on the persona, the more likely you are to be assertive in finding the right people interested in your business.
Use Creative Texts
Instagram is primarily a visual medium, so use attractive images in your ads. But using good text that engages the user with calls to action can make all the difference. Make it clear what you expect your user to do, such as clicking, downloading an eBook, visiting your website, asking for a quote, or making a purchase. A persuasive text makes all the difference.
Please don’t underestimate the power of hashtags, but don’t overuse them either. Using hashtags can increase the engagement of your ads. But watch out! Do not use more than 30 hashtags in each post; think about the quality and not quantity. Instagram does not recommend excessive amounts in your post. So use them wisely.
There are a few ways you can encourage engagement on your Instagram. You can create content that enables users to interact with posts, such as asking questions for them to answer and polling in Stories, for example. Another highly recommended way is by interacting with your users and replying to comments and direct messages. People like to know they are heard.
Measure And Optimize
You can track the performance of your Instagram Ads through Facebook Ads Manager. So remember always to keep an eye on your campaigns. So, if any strategy is not performing very well, you can make optimizations to reach the pre-defined objectives in your planning. One of the most common optimizations is to change the campaign’s target audience. Often an ad works for a specific audience but not so well for others.
Tests, Tests, And More Tests
It’s no use trying to optimize a single ad forever. It is necessary to test different texts and images in the same campaign. What converts more: “Learn more” or “Download”? Product images or with people using products? Description of products or texts that arouse people’s desire?
These questions will never be answered if they are not put to the actual test. A/B testing is critical to understanding the most efficient type of content. You can even test audiences for the same kind of ads. A/B testing is a fundamental tool for extracting information about the performance of your ads. Be sure to do all sorts of tests.
Hands In The Dough!
Now that you know how to advertise on Instagram Ads and have several tips on creating and optimizing your ads, it’s time to put it into practice. Plan, focus on your persona, test various images and texts, and monitor your campaigns.
Do you already advertise with Instagram Ads? Tell us about your experiences, and if you have questions, leave them in the comments.
By Selecting This Option, You Will Have The Possibility To:
- Give your audience a name to make it easier to find them in the next boost;
- Choose the location where your ads should appear. In this case, you can even put the address of your establishment and choose the radius where the ads should appear;
- Choose the interests your audience should have; for example, if your business is a local pizzeria, you should target people who have an interest in pizza, food, pizza delivery, and so on;
- You can also choose the age and gender you want to target. For example, if your business is a women’s shoe store, you could select a female audience, 18 to 50 years old. Think carefully about your persona when defining this information!
The next step is to determine your budget and how long your ad will run. As you choose the daily budget and duration, the application already shows you how much you will spend.
Also Read: How To Manage Your Branding On Social Media