What Is Instagram For Companies?
Instagram is a social network that focuses on disseminating images, videos, and live broadcasts of the most diverse types, from content related to users’ daily lives to lives of professional commitments.
The business version of Instagram is an additional model offered by the social network to focus on business, analysis and measurement of corporate and business activity done on the web. The company can create a business profile to gain insights into the results of advertising campaigns, using Instagram Ads, and for brand recognition.
For these reasons, Instagram of famous companies uses the platform as the primary option for market and lifestyle research. This is due to the large number of people who share photos of the most varied everyday life. Furthermore, you can connect the social network and your Facebook page, being an important channel to make sales in the B2C and B2B market. Thus, the importance of Instagram for companies is an excellent alternative to achieve greater relevance.
Create An Account On The Platform
Now that you know how important Instagram is for companies, the next step is to start on the social network. First, make your account; you can use the email or the Facebook account to create the account. After that, enter your username and password. There is the option “switch to business profile” to differentiate your profile. You will use the professional version of Instagram. Soon after, you will have the request to connect the account with the Facebook page, and that’s it! You are on Instagram.
How To Work On The Social Network
Planning is an essential point to getting many followers and higher conversions on the network. The company must know the audience for which it is publishing content. An excellent alternative to find the right audience is the “persona”, a fictional character that meets the company’s needs. Once you know your audience, choose the ideal language that suits your audience. As the “vibe” of Instagram is informal, using this type of communication can guarantee excellent results in the interaction with users.
Instagram Tips For Businesses
Among the most used tips for companies on Instagram are these:
To have a good presentation on the platform, it is necessary to have a suitable profile, especially the biography, which must have short and quick relevant information. Tip, use keywords related to your product, making it easier for the public to access;
An excellent alternative to quickly gain relevance are Hashtags; they can be easily identified by users, as well as the possibility of your hashtag going viral. Also, it is possible to regionalize your content, making it even easier for the customer to find your content;
For business Instagram users, it might be the first and last time he visits your page. Therefore, create different links that inform the page you direct, be it the website, blog, YouTube channel, among others;
Images And Phrases For Instagram Companies:
Regardless of the content you produce for the platform, being authentic is ideal for relevant content. Focus on images with inspiring and captivating phrases and videos that present everyday life. Professional videos and photos can be used; however, they can be considered impersonal in some cases. Therefore, be as close as possible to your client;
As Instagram is more focused on images, to draw more attention from followers, write short and quick texts about the publication, giving more attention to the photo;
Profiles that use this tool are more efficient in gaining followers. Stories with personalized location and subject hashtags are a great alternative, as they are more likely to be found by people with similar interests to yours;
When an Instagram profile has already achieved a solid base of followers and recognition from other companies, you can create behavioral trends and on the subject that you dominate;
The frequency of posts is one of the most significant advantages of Instagram for companies. The more times your company has publications, the greater the relevance of your page on the platform. Create defined calendars and deadlines with a daily journal; it is already possible to have good results;
Don’t limit yourself to producing content! Chat with followers, promote giveaways, and respond to all kinds of comments coming from your audience.
With the immense amount of possibilities to have more significant results and efficient means of managing Instagram for companies. Instagram for companies is paid for for those who want a faster result. However, the free tools available on the social network itself yield satisfactory results for those who want to grow.