With the advancement of technologies, including the company in the virtual space has become a common objective in several sectors. To facilitate this process, you can count on the marketplace, which covers different brands.
Next, we will explain better what the marketplace is and how to set up yours.
Good reading!
What Is A Marketplace?
The marketplace is a unique virtual platform that combines different retailers from different segments. The objective of this business model is to connect sellers and consumers, offering a wide variety of products.
In other words, it works like a giant virtual shopping mall, where consumers find different brands and products in one place.
This business model began to be implemented in 2012, and today, many companies have already adopted the concept.
It is possible to find marketplaces in various market niches, with new and pre-owned items, as well as services and wholesale sales. Some examples are Americanas, Amazon, Magazine Luiza, and Netshoes, among others.
What Are The Main Advantages Of Selling Through The Marketplace?
For the consumer, the marketplace offers convenience. After all, he can check out several options for the same product on a single website. This way, you can compare and choose the best price, delivery time, and other features.
Furthermore, users can buy products from different stores and make just one payment. For retailers, the marketplace works as a collaboration model. By advertising your brand on the platform, it will gain more visibility, attracting more customers. Regarding sales, the platform offers some advantages for a brand. See some examples!
High Visibility
In general, marketplaces are websites that receive many visitors every day. Furthermore, they have greater relevance in the market and loyal consumers.
So, by advertising your products on the platform, you can benefit from this authority and the large volume of traffic it receives. With this, you can attract new customers to your business.
Sales Opportunity
In short, with the visibility and recognition of the platform among the public, the marketplace can be a great way to increase revenue.
After all, your products will be displayed in an extensive showcase. When browsing the platform, the user may come across your brand and make a purchase.
Lower Initial Cost
In short, unlike e-commerce, the marketplace brings together several brands in one place. Therefore, the entire sales infrastructure is ready for you to start advertising your products.
Furthermore, the platform has technology, security, and ready payment methods, as well as consolidated marketing strategies.
Therefore, you will have less initial investment to start selling online, as you will not need to build a website from scratch.
Large Audience
As the marketplace brings together brands from different niches, it receives a diverse audience. This means that, by making your merchandise available, you can attract new consumers, including those not looking for something directly from your store.
As a result, it helps your business grow. After all, since you will receive new demands, you may have more opportunities to innovate and expand your brand.
How Do You Set Up Your Marketplace?
Initially, to start selling, the first step is to register on the marketplace platform. To do this, enter the website, evaluate the necessary information, and look for the prerequisites.
Company data is generally requested, such as CNPJ, business classification, and contact information. In some cases, it is necessary to issue an invoice to register.
Once this is done, the marketplace analyzes all data and documents, sending a response regarding approval. If approved, just set up your store on the platform to start selling.
How Does This Type Of Sale Work?
After registering, your products will appear in searches based on your search and purchase history. The marketplace consumer can place a single order with products from multiple stores and make a single payment. The platform will divide the transaction between the sale participants.
Thus, the customer receives a single charge on their invoice for the total amount, but each seller receives their share directly into their account. This makes payment more accessible for the user and for sellers to receive the amount.