SEO for e-commerce is the set of practices that aim to optimize your online store to position it among the first results on Google and other search engines. Understand how this can make all the difference in your conversion rate.
SEO practices are increasingly present in companies’ marketing and sales strategies in all segments. In online stores, Google’s top positions are crucial to commercial success.
The techniques changed as digital search engines evolved and became increasingly popular. Understanding and implementing good website optimization practices has become essential to boost organic search for products and services.
If you still don’t feel confident or don’t know how to implement a good SEO strategy for E-commerce, we’ve prepared this content to help you.
What Is SEO For E-Commerce?
You should already know how SEO practices work. SEO for e-commerce is the set of optimization techniques for online stores. In other words, it is the set of methods that aim to increase the visualization of your transactional website.
We are discussing practices that feed organic search since only 10% of clicks result from sponsored ads. In other words, these good practices allow your e-commerce to appear among the first results when searching for a product.
Therefore, SEO for e-commerce is essential to increase organic visibility, increase brand authority and reputation, increase traffic rates and, most importantly, generate more sales.
Why Invest In SEO For E-Commerce?
You don’t know yet, but SEO strategies are not limited to large companies but are highly effective for small businesses. Regardless of size, it’s essential to know how to stand out.
In the case of online stores, the website’s positioning in search engines directly influences the level of traffic and, consequently, sales results as more visitors generate more transactions.
According to the E-commerce Trends survey by Octadesk and OpinionBox, around 61% of people who shop online search for the brand or product on Google before completing the process.
Knowing how to position your company and website is essential for the final sales result.
Therefore, we can understand SEO for e-commerce as an investment that requires effort but delivers qualified and free traffic to your website, in addition to boosting your business ahead of competitors and gaining the trust of your audience.
SEO Tips For E-Commerce
Now that you understand how SEO for e-commerce works, it’s time to draw up your strategy to achieve the organic visibility you’ve been dreaming of. However, before that, you must understand how your company works and study your market niche well.
This is important to identify what your operating area will be. Understanding your limits makes it easier to discover your internal and external opportunities. That said, let’s now look at the tips:
Establish Keywords
It all starts with good keyword research. They are the ones who will tell you what your customers are looking for. That’s why there are two keywords: head tails and long tails.
Head Tails are generally shorter and more generic terms that bring many results. Long tails are more specific and are more efficient in ranking sites in that particular niche.
If you have difficulty searching for this type, the Google Adwords Keyword Planner can help you search for appropriate terms.
Optimize Content
Make sure your content is optimized on the website. Create short and efficient titles using the keyword to appear in full in Google results.
Organize content with heading tags. The page’s title is what we call H1, while the divisions of themes and subdivisions within these are H2 and H3. The hierarchy continues throughout the text up to H6, but the smaller the number, the less relevance it represents.
The meta description and title are essential for SEO, as they are a free sample of what the user will find in the rest of the content. A poorly designed meta description can expel a visitor who comes across something different from what is offered.
This short interaction shows Google that that page is irrelevant, and the bounce rate increases, pushing your content down in the results page positioning ranking.
When writing the meta description, be clear and direct, but don’t give away everything your content has to offer. Ideally, it should have up to 160 characters and be brief and thought-provoking.
Choose Good Images
Images are an essential part when we talk about e-commerce. This is because they greatly influence the user’s purchasing decision. Ensure that the images you choose are of good quality and show different angles of the product.
However, optimizing images is not just about this, as it is necessary to fill the alt tag with descriptive text to improve accessibility and ensure that the user knows what is being shown even if they do not see it.
Produce Good Product Descriptions
This tip works together with the previous one. A good description presents the product confidently and clearly.
Be careful to write personalized descriptions and avoid standard texts that do not differentiate your store from other portals that sell the same product.
The conversion rate increases when the customer has all the necessary information and images available to feel confident when completing the purchase. Remember to use the keyword in the descriptions, too.
Make Links
Internal linking generates relevance on pages with easy access to other tabs on the site. The process of building a network of links in SEO is known as link building. This can be done in texts, images, CTAs or related products.
Google understands that these useful links are more relevant to your website and a way of showing visitors that there is a lot of content available to be explored.
Ask For And Listen To Feedback
It is not new that other buyers’ opinions influence future customers’ purchasing decisions. Therefore, know how to listen to product reviews and make them visible to visitors.
Even if people don’t know each other, a lead is more likely to trust the opinion of someone who has already purchased and evaluated it than just the information provided on the website.
Also Read: Local SEO: 4 Tips To Apply To Your Business