Advantages of Service Marketing: The service marketing concept is a set of tactics that explain the product or service’s value and engage the customer to adhere to your company and not resort to competitors.
The term services marketing seems new, but it dates back to the 1980s, more precisely from 1983. Convincing customers and meeting their expectations is one of the service marketing practices.
The set of tactics that explain the value of the service should add some topics. Through a well-designed strategy and focus on the target audience, customers, and potential customers: price, place, promotion, and product.
Service marketing is applied to selling products and services. Satisfy the customer as a whole, with the sale of a quality product, but with complementary services that meet and correspond to their expectations and needs.
Even with all the redemption and speed of information from social networks, the indication of a product or service by known people remains the main source of recommendation. This marketing concept aggregates the fulfillment of customer needs through a relationship.
For this, clear and objective planning of actions is necessary. And, of course, every company is engaged in the same objective: to provide the best possible experience to those who come to you.
A well-implemented set of practices helps across the business context. Today, offering the basics is more than mandatory to survive the competition, offer differentiated elements and, above all, surprise the customer.
When well used, this marketing strategy brings many advantages that benefit the company’s development. See a list of the main ones in the topics below.
Positive Impacts On The Business Image
One of the main objectives of service marketing is to convey greater credibility to the target audience, which increases customer confidence and facilitates the conversion of sales by the company.
Improved Financial Performance
Some services have a very small profit margin — a percentage calculated on the service intended for profit — and can even generate losses for the organization. However, a good marketing campaign improves the company’s image and adds value to the brand, making customers willing to pay more for services.
This type of marketing generates new business and increases earnings in each of them simultaneously. This increases your profits, which can be converted into projects, investments, and organization expansion, among other initiatives.
Creates A Competitive Edge
Regardless of whether your business is saturated, you will naturally encounter competitors and need more competitive advantages to stand out in the market.
Service marketing also contributes to distinguishing competitors and consolidating with the public by improving their image and communication with their customers, making the latter opt for their business to the detriment of companies without credibility or poor communication.
Several entrepreneurs focus only on acquiring new customers and fail to retain current ones, but this is a big mistake, as the cost required to expand their clientele is greater than that used to retain current ones.
If buyers are dissatisfied with your services, they become detractors, disparaging your brand to others. On the other hand, the opposite effect occurs when the company invests in quality and after-sales service: contracting parties become promoters of the brand and disseminate it to colleagues, friends, and family.
This type of marketing helps build an enjoyable and unique experience for acquirers, improving your customer satisfaction and loyalty rates.
Increased Team Productivity
For an organization to succeed, the entire team must be committed to achieving the same goal, stay engaged, and work in harmony as the team delivers the services.
In addition to working on publicizing the company and its image to the public, service marketing improves the alignment and standardization of employees. The strategy focuses on two elements internally:
- Focus and well-being of employees: can be done by creating an appropriate organizational culture and improving the organizational climate;
- Management of daily processes: a set of attitudes that make employees achieve the desired results.
- Service marketing improves customer relationships, the company’s image, the quality of services, and even the focus of its employees. Therefore, it is a complete and essential strategy for developing a service provider.