Betting on social media marketing is a strategy that can bring great results in online sales. However, for this to be possible, it is necessary to dedicate time to create a plan, get to know your audience, and identify the actions that can bring good returns.
This article will cover this subject in more detail, showing the importance of networks for companies and listing some good practices that can help. Continue reading to find out more!
What Is Social Media Marketing?
Marketing on social networks involves a set of strategies adopted in these media to promote companies, brands, products, and services. It is an excellent way to include your business in the digital environment and reach an even larger audience. Companies can also explore these platforms further to create and maintain relationships with their audience, become an authority in their niche and even make them available as another service channel.
How To Choose The Right Social Media For Your Business
Choosing the right social networks to promote your company is a fundamental part of success in the digital environment. That’s because your company needs to maintain profiles where your audience is. So, in this case, quantity is not synonymous with quality.
This is even more important when we talk about relationships between companies. If you think about it, you’re much more likely to get good contacts on LinkedIn, a social network with a younger and more relaxed profile. Therefore, it is essential to understand your niche better, identify the profile of your target audience and analyze where it is present. From there, it becomes easier to define in which social networks it makes the most sense to be present and start defining the strategy of action in each of them.
Social Media Marketing Best Practices
Knowing good social media marketing practices can help you start on the right foot and achieve satisfactory results. Just don’t forget that they won’t be immediate. This online work requires a lot of consistency. Below, we list some of these practices that can be adopted and explain how they contribute.
Know Your Audience
First of all, you need to define the audience you want to reach. Even if you are a company looking to other companies for business partnerships, be sure to identify the key decision-makers in these organizations. You will speak with them, and therefore the communication must be directed to them. Know the pain, learn how your products or services will help solve them and find out how to reach those responsible.
Not Just Talking About Products And Services
One of the significant advantages of social media marketing is creating and maintaining lasting relationships with your audience. However, it is necessary to invest in quality content that goes far beyond publications about products and services. Pareto’s rule — also called 80/20 — helps define the distribution of posts. Ideally, 80% of the content should be informatively relaxed, among others, while only 20% are intended to be sold.
An editorial calendar will help you organize, plan content, and properly distribute posts. Not to mention that it helps to control the correct date of each content and prevent you from forgetting to upload it to the networks — if you don’t already have a platform that allows scheduling and automatic publication.
Invest A Little In Relaxation
Depending on your field of activity and the social networks you use, don’t be afraid to adopt a more simple language in your publications. This helps increase your audience’s proximity and makes the profile even more interesting to follow. Although your field of activity requires a more formal language, social networks can use lighter communication without necessarily being relaxed and too informal.
Use Simple Language
If your company has a blog, publishing more extended and more detailed content makes sense. Depending on the subject, it is essential to explain concepts and adopt a complete approach to understand and expand their knowledge. However, this does not apply to social media. The ideal is that the language is more direct. In general, people are looking for faster and more accessible content to consume.
Follow The Reports
Social networks offer a dashboard with varied information about the performance of publications. These include reaching, engagement, and several followers. Monitoring this data is the best way to know if your strategy is effective or if you need to review some points. There are solutions aimed at these analyses that are much more complete than the platforms’ dashboard. They provide great insights and are great allies of good social media management.
There is no ready-made cake recipe for marketing on social media. It all depends on your niche, target audience, and even your goals with the online strategy. However, the good practices mentioned here are the basis for making profiles successful.
Also Read: Use Social Media To Target Customers