Marketing Automation is a powerful tool responsible for maintaining personalized email relationships intelligently and scalable. But what few companies know is that this tool brings many other possibilities.
Marketing Automation uses technology to automate marketing actions and processes, reduce manual work and increase the efficiency of activities. Email is, in fact, the main result generator, but using it also to automate Leads management and delivery processes brings significant productivity gains – and consequently, results. We will show you how your company can automate various processes and extract the full potential of Marketing Automation.
Change Lead Stage
Among its Leads base are mixed clients, new and old Leads, with potential or not, distributed among the sales funnel stages. Therefore, to ensure a quality relationship, you need to separate who is who and talk to each other to deliver as much value as possible. The price of not personalizing the relationship is customers receiving sales contacts, which generates lost business opportunities and certainly more complaints than thanks from your Leads.
With Marketing Automation, we can change the funnel stage in which the Lead participates, separating who customers are, Qualified leads, and business opportunities from the rest of the base, which guides your relationship.
Often, in the Leads base, some groups do not share any criteria that allow them to be gathered. A classic example is when you import Leads into the base which were not generated by a Landing Page integrated into your Leads management platform. Tags will help in this task, making it easier to identify and target that group.
Tag The Lead Owner
Approaching leads that become business opportunities can be a game-changer for more effective closings for the sales team. Assigning an owner to the Lead generates a notification to the seller in real-time. As long as they are segment able, you can use several triggers to understand when a salesperson should act on a potential Lead.
Mark The Lead’s Owner, Distributing It
It is a variation of the “mark lead owner” function, which is extremely important for automating the transition from business opportunity to sales. That’s because it makes assigning an owner to Leads scalable, distributing opportunities alternately among a group of salespeople.
Mark As Opportunity
It is a way of signaling whether the Lead should be or is being approached. While assigning an owner indicates that the Lead should be reviewed by the salesperson, marking it as an opportunity shows that the salesperson has seen potential and can approach the Lead.
This markup is also widely used as an integration hook between the Marketing Automation platform and the CRM, signaling the delivery of the Marketing Lead to sales.
What Are The Main Benefits Of Marketing Automation
It is possible to nurture Leads that are not ready, ensure greater efficiency in the funnel, ensure that leads are more prepared and thus generate more prominent tickets, have personalized communication for each persona, and have less recurring work for marketing. In this way, salespeople receive more prepared Leads, and the sales cycle is shorter, generating greater productivity and product success with leads. Marketing Automation is a powerful strategy.
It allows you to communicate and interact with Leads in a more personalized and automated way. This brings much better results and leads to much more prepared to buy, as it sends the right content to the right person at the right time. However, for this strategy to work so well, it is necessary to have a good tool.
Marketing Automation is the primary tool for nurturing and advancing leads to the point of purchase. With it, it is possible to understand and act in a personalized and scalable way with the people who interact with your company in the different online channels.
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