Have you ever thought about how important user experience is in your company’s digital strategies? Check out what you need to know about this concept below. You will see six tips to leverage sales by making your customer’s life easier!
What Is User Experience?
User experience refers to a person’s sensations when using a product or service. The idea is to give your customer a good impression every time they interact with your brand on the web!
How to ensure a good user experience? First and foremost, your brand must deliver what customers are looking for. In other words, make life easier for users! For example: when asking for a quote through the website, you should avoid filling out long forms by reducing the process to a few clicks.
Second, the emotional side counts greatly for the customer to have a pleasant experience. Therefore, the organization of information is essential! Your brand should offer an intuitive and eye-pleasing experience.
The Importance Of User Experience In Marketing Strategies
An online store, for example, needs to be easy to navigate and have a pleasant aesthetic. You need to think about the user experience in every interaction he has with your company! This is important because the entire experience will be compromised if the user experiences disappointment or frustration.
Thus, the user experience is composed of a set of well-crafted techniques. Therefore, some fundamental pillars must be considered to improve the user experience. This way, it is possible to help the internet user navigate the site efficiently and still provoke positive feelings while he is doing it!
Usability: the site needs to be easy to navigate;
Content: it is necessary to have helpful information available to the user;
Accessibility: Material needs to be easy to access. Another factor that enters the accessibility part is enabling the visually, hearing, movement, and learning impaired to have the same experience as any user.
Functionality: the site needs to fulfill the purpose for which it was designed.
Aesthetics: an attractive interface shows the user that navigation through the site will be good.
See below how these factors influence the relationship between brand and consumer.
If the site is messy or takes a long time to load the pages, the user will hardly come back – and he is even less likely to make a purchase!
It is necessary to provide the user with a good experience from the attraction phase when he does not know or knows very little about your company.
What is your brand’s first point of contact with customers? Craft an approach that makes a positive impression!
For example, suppose the first interaction is usually through the articles on your blog.
The user experience with your brand directly influences the purchase decision. In virtual stores, thinking strategically when designing forms or placing security seals on the site is essential. On landing and conversion pages, the better the experience, the greater the chance of the consumer making the purchase!
Customer Loyalty (Recommendations)
There is no secret here: the better the user experience with your brand, the greater the number of loyal customers.
Customers who feel confident about the good digital experience provided by your company will recommend it to others. If the experience is not very good, customers may even continue to buy your products, but they will hardly recommend them to anyone!
6 Tips For Delivering An Amazing User Experience
Now you know the importance of providing an excellent digital experience for your customers. So, check out some practical tips to use this strategy in your company’s favor.
1 – Know Your Audience
Knowing your audience is key to providing them with the best experience. After all, the purpose of user experience is to provide your audience with an easier and more enjoyable service. Without knowing your customer, your company can hardly think of strategies that meet this objective!
2 – Understand User Emotions
This topic can be complex, but there are a few ways to gauge your customers’ emotions. For example, through Facebook’s reaction buttons, you can get a sense of how users view your posts.
3 – Have A Responsive Design
These days, it’s critical to think of ways to give mobile users the best experience with your brand. So, everything your company creates in the digital environment must work well on any device. A responsive website can adapt to any screen, offering a positive experience to any user.
4 – Generate Value Clearly
Whether through relevant content, helping the user solve a problem or a product that will meet their needs, the value proposition needs to be precise. Having a clear view of the added benefit helps the consumer decide.
5 – Avoid Complicated Processes
Imagine that you also sell your products through your website. How much data do you usually ask the user when purchasing your product? Complex or long forms, for example, make the customer give up the registration or, in this case, give up the purchase!
The tip is to leave the forms for the moments when the person is likely to fill them out. You must request only strictly necessary information on the conditions. Giving the user the option of selecting options, rather than having to type the answers, makes the task easier.
6 – Measure The Results
The results of your marketing campaign are a great way to gauge how your audience perceives your brand. Assessing the performance of your digital actions will help you when setting up your strategies – especially in a crowded environment like the Internet!
Also Read: How Digital Trust Impacts Business Results