Three ways to significantly increase a company’s attractiveness
We are not always at our best, which can also happen to businesses, so entrepreneurs must know how to put the company back on top.
But first of all, what does the attractiveness of a company mean? ‘Forbes’ explains that although the volume of monthly sales or the number of followers on social media is important, this is not what defines it.
A company’s attractiveness is a combination of the core of the business, what customers feel when they are on the company’s website or in a physical store, and, finally, how this drives them to spend money on that company or not.
In this way, the publication made a list of three crucial factors to increase customer attention for companies:
– Build A Unique Opportunity For The Brand: companies must focus on being unique and presenting something that does not exist on the market. There are many very similar digital businesses, and it is difficult for a company to stand out in this environment. Still, they cannot stop trying to find their voice and authenticity through marketing strategies.
– Expand Offerings In Terms Of Languages: businesses should focus on markets in their language and expand them to other markets. With the digital world we currently live in, it is not difficult to reach everywhere; it just requires more effort on the part of the teams to improve this offer, not only through language but also by adapting the product to customs and other characteristics of these new markets.
– Create An Effective System For Tracking Customer Profiles: in the business bubble we live in, it no longer makes sense for marketing strategies to be the same for all customers, as this has already proven to be ineffective. It is important to categorize customers into groups, creating an effective tracking system so customers can be impacted by what interests them.
Marketing & Sales
Employer Branding: Attracting Talent And Promoting Your Company In The Process
Employer Branding is an organization’s reputation as an employer and is a fundamental factor in attracting, recruiting and retaining talent. If you do it well, your company’s image will be reinforced.
Imagine this: your business is running well, you have no shortage of customers, but you have a lot of difficulty hiring or retaining specialized resources. You don’t have the skills you need in-house, and because of this, you have too much turnover in your team, and you already find it difficult to deliver the projects that come to your hands. Is this scenario familiar to you? “Employer Branding” could be the answer.
Although recent as a buzzword, the concept is not exactly new or “rocket science”. It is simply about building or developing an employer’s brand through marketing and communication techniques, positioning it as a company where it is desirable to work.
But although it is simple to understand in general, you have to know how to apply this strategy, learn the steps to take and thus generate a positive image of the company.
The truth is that employer branding is based on a set of strategies and initiatives that a company uses – drawing inspiration from traditional marketing practices – to show the full value of its company to the job market.
This is done through various channels and disseminating the company’s values and human resources policies. The objective is to strengthen the organization’s image among professionals seeking placement in the market, attracting and retaining the best talent.