Facebook: Get your plans off the paper and learn how to create a product catalog on this social network that, in addition to helping to boost your venture, will contribute to a significant increase in your sales.
For you who already have a virtual store and are looking for strategies to increase your sales, betting on a Product Catalog on Facebook can be a great solution. And we say this for the following reason: you may have noticed that when searching for a specific product in e-commerce, often that same product appears as a suggestion in your social media feed, right? But what you may not know is that the store campaign in question may have been set up through a product catalog. This catalog can be integrated into the business website, thus helping to visibility the available items.
This tool can gather all the products you want to advertise, accompanied by relevant information for the consumer. It works as a kind of “virtual showcase” that, in addition to attracting and reaching potential customers, allows the integration of sales on Facebook and Instagram Shopping.
So, if you’ve heard about this great business opportunity but still have doubts about putting it into practice, we can help you! Embark on this content, understand the step by step to create your product catalog and take the opportunity to stand out in the market.
Check Out The Step-By-Step To Create A Product Catalog On Facebook
After checking out some advantages that the Facebook catalog can offer your business, it’s time to create yours! And for this to be done in a more practical, quick and objective way, follow the explanation below that we have prepared for you. Ready? So go there!
Ah, but before we forget (and as obvious as it may seem) if your company doesn’t have a business page on Facebook, it’s necessary to create it for us to proceed with this step by step, okay? Once this is done, you will also need to create a Facebook Business Manager account. After all, this will allow you to assign your catalog to your company.
But watch out! Remember to leave your login as administrator. So you will have full control of the settings and tools available on the platform. So far, so good. So now we can go straight into the action and create a complete Facebook catalog!
Go to the Commerce Manager and click “start”. Then select “Create a Catalog”, click “Start”, and “Add Catalog”.
A screen will appear with some options for you to select the type of inventory you advertise or sell. Choose according to the segment and objective of your business and click on “Next”.
Define how you want to add the items to your catalog with the category chosen. For this, two options are available by the tool:
- Upload product information: in this case, you will be able to customize the catalog according to your preferences, leaving it with the face of your company.
- Connect a partner platform: if you have a partner website or e-commerce platform that integrates with Facebook, you can add it to connect to the created catalog. Just insert the link, complete the configuration and import the items to the social network. If in doubt, follow this guide to learn more.
To give you more options for using the catalog, as well as assigning permissions to other accounts that may work in your organization (such as your business’s marketing team, for example), select the Business Manager account to which the catalog belongs—remembering that an account must be the “company administrator”.
After all these steps are described, give your catalog a name and click on “Create”. Ready! Now it’s time to move on to the next step: adding the items you want to advertise or sell.
How To Add Items To The Product Catalog
In summary, this can be done in three different ways, as explained in Facebook’s Help Center:
- Manually: Add items using a manual form in the Commerce Manager.
In this case, some information about the products must be filled in, such as name and description, content identification, price, URL of the site of origin and image (500x500px). It is also necessary to check that the products are up to date from time to time.
- Data Feed: Upload a spreadsheet to add items in bulk. You can upload the file once or schedule periodic uploads. CSV, TSV and XML (RSS/ATOM) file formats are supported, as are Google Sheets.
- Facebook Pixel: Automatically import and update items on your website. This method is more complex to configure. You may need help from a developer to install microdata tags on your site.
Regardless of your choice, it is worth reinforcing the importance of valuing a complete description that catches the target audience’s attention and quality photos that highlight the details of each item disclosed. By following these tips, you can be sure that all of this will positively impact your business.
Also Read: How To Manage Your Branding On Social Media