How To Create A Bot For WhatsApp?

Step By Step Guide

Few technological innovations have produced as good results as instant messaging. This statement applies to the social and business aspects. Specifically, WhatsApp has demonstrated the potential to improve customer relationships and brand experience.

Unlike Messenger, Telegram, and InMail, which have an interface for hosting bots, in the case of WhatsApp, an additional installation process is required. In this article, we will talk about everything you need to do without difficulty and install a WhatsApp bot.

Guide To Create A Bot For WhatsApp

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The famous messaging application entered the business world in 2018 thanks to its WhatsApp Business platform, which is based on the application that we all know. From that moment on, their horizons expanded just as Phil Libin, founder of Evernote, predicted: “The world is going to be rewritten thanks to bots and user interfaces.”

In this way, WhatsApp made its way into the field of marketing, sales, and customer service as a monetization strategy, with companies beginning to increase their performance in the areas above.

What Is A Bot

Bots are computer programs that simulate human behavior, interact with users or other applications, and accomplish a specific objective through algorithms. 

The tasks they perform are very varied:

  • Send messages (chat or email), schedule appointments, and make reminders.
  • Publish on social networks and even interact in a friendly way with users, in the manner of Alexa or Siri.
  • Increase the offer of conversational marketing.
  • Extend customer service hours.

Some bots are programmed to engage in conversations. They are known as chatbots and, in the present case, WhatsApp bots.

They are especially useful for turning a customer inquiry into a friendly experience that leads to action.

However, it must be considered that excessive use of this resource in conversational marketing can result in the dehumanization of the client-company relationship.

Also Read: Hybrid application: Understand What It Is

What Is WhatsApp Bot?

A WhatsApp bot is artificial intelligence software that is responsible for identifying user messages and, based on its programming, providing a timely response. Holds several simulated conversations at the same time. It is used by businesses looking to provide a more personalized and immediate service.

To this, we add that they operate 24 hours a day throughout the week. For prospects of a brand who are looking to clarify doubts or know some details, it is very practical to communicate in this way whenever and from wherever they want. Likewise, the automatic response capacity of a WhatsApp bot will help you retain customers significantly.

How A Chatbot Works

In general, the operation of a chatbot responds to three language principles, which are programmed in advance according to the necessary degree of specialization.

  • Natural language processing
  • Natural language understanding
  • Natural language generation

In these three principles, natural language is understood as the human ability to express oneself orally and in writing in a language with the purpose of communicating an idea to another person.

Any chatbot replicates these processes in order to understand and respond naturally through artificial intelligence (which perfects the way they communicate). 

How The WhatsApp Chatbot Works

In the case of the WhatsApp bot, as in most chatbots, the process is as follows:

  • The user initiates the interaction. The algorithm recognizes keywords or patterns of information in the conversation. Identify grammatical categories such as subject, verb, and predicate; Correct spelling errors to determine the meaning of each word and complete sentences.
  • In the comprehension stage, the bot relies on algorithms to determine the topic being talked about and prepare a response according to the rules defined by the programmers. This means that it sets the conversation path based on available resources. There are bots limited to predefined responses and others that have conversational artificial intelligence.
  • Finally, when it comes to generating a response with natural language and with the tone that the brand wants to be represented in said channel, choose the lexicon and grammatical structure according to the capacity of the algorithm and predefined tools. Ideally, the chatbot uses appropriate and direct language, which helps people resolve their doubts through a conversation.

Also Read: WhatsApp Web For Business: Increase Your Results

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