Inbound Marketing: The main focus is getting new leads, converting them into customers and making them promoters. But how to go about achieving this result? Here is a summary of some practical applications.
Generating Visitors To Your Blog/Website
The goal is, above all, to be found by your prospects on the internet — that is, people willing to register on a contact page in exchange for some material or service.
For this step, in which the focus is to generate traffic to your pages, it is essential to produce content on your blog. The articles will highlight all of your brand’s expertise in the area of operation.
Be careful not only with your articles’ content but also with your publications’ format. The topics you discuss on your blog can keep up with all the market news very well. However, they must offer more — the information you spread must be personalized.
You can put a point of view; that way, users will also have an opinion, even photos and videos. Don’t miss any ideas. Personalizing your articles will create a bond between your business and readers.
Attracting Potential Customers Without Disturbing Them
The alternatives of Facebook, Twitter, Instagram, LinkedIn, and YouTube are vast for your company. As with your blog, social media is an excellent way to share content and build brand authority. In addition, they are the ideal communication channel with your target audience.
Here, the tip is simple: don’t try to make your brand present on all networks. Instead, the important thing is to be where your potential customer is. Focus on creating relevant content so that this prospect is interested in exchanging their data for more information, advancing in the sales funnel and reaching the moment of purchase/hire.
Converting The Visitor Into A Potential Customer
To evolve a visitor into a potential customer, one of the main tools is the CTA ( call-to-action ), which can be translated as “call to action”.
This shape is crucial, as it is possible to direct the lead where you want. Thus, he enters the requested data, often in exchange for rich material (infographic, e-book, etc.) or an evaluation.
The key to that visitor conversion is keeping the link with each potential customer. Lead nurturing is maintaining or strengthening a marketing relationship with potential consumers. The internet has innovated lead enabling practices with the use of newsletters.
This handy feature, which automates all visitor data requests, is well integrated into the practice of Inbound Marketing. The management of your customers and prospects will be better. Attraction marketing segments interested leads and allows them to be kept.
It is also essential to preserve their relationship when it comes to customers who have already been won over. This will create a bond of trust, and you will be much better able to get him to like other products and services you offer. Inbound Marketing is the means of dissemination adapted to internet browsing.
What Are The Advantages Of Inbound Marketing For Startups?
Check out below the reasons why it is worth investing in this strategy.
Attracting New Customers
When your company’s website houses relevant content — with service, curiosities and information of interest to the target audience — it starts to gain more traffic and, therefore, potential new customers will emerge.
This process is known as converting leads and can be exemplified by the following scheme: attracting strangers > visit and invitation to fill in forms > interaction with visitors through email marketing and the like > sale.
In addition to promoting new sales, Inbound Marketing enriches the brand’s value for former customers, who tend to see relevant and personalized content as a new factor for consumption in a company.
A similar situation occurs with websites’ seals of quality, security and responsibility for the environment. All of them give one more reason for the consumer to stick around.
Additionally, the publication of e-books, videos and texts reinforces the client’s bond of trust, as you show expertise and authority in the field of activity.
A publicity campaign must, in many cases, reach different audiences, which demands varied efforts and investments.
Inbound Marketing, on the other hand, you can create blog articles for different personas, create email segmentation, and forward them to people with similar profiles — all customized.
The digital strategy is also known for the need for low investment. That’sThat’s right! Compared to usual offline marketing actions, such as advertising in newspapers, magazines, backbones and the like, Inbound Marketing is exponentially cheaper!
Easy Measurement Of Results
Another positive aspect of content marketing is tracking the result of each of the steps so that it becomes easy to measure which actions have an expected return and those that need modifications to be successful.
It is important to note that the investment is in the medium/long term; therefore, the first few months may present a negative ROI.
Differentiation From Competitors
Last but not least, we can say that investing in Inbound Marketing makes your brand stand out from the rest of the competitors because it offers a differential. It’s like getting an extra plate at a restaurant without having to pay for it.