Making a post on a social media profile seems very simple. Suppose you follow it intuitively, yes. But does that mean that you achieved what you wanted with the post? Great brands know that without elaborate strategies and inefficient planning, the results for their business will not arrive as expected.
Understanding that a business profile works as a company’s showcase is necessary. Social networks can reinforce your brand’s identity and purpose, facilitating customer relationships through digital channels.
Want to know how to get off to a good start on social media? Check out five basic tips to start your business in digital marketing and start the process of managing your company’s social media.
Find Your Audience On The Internet
Do you already know what your audience is or what people you want to attract to your product/service? It is necessary to discover the characteristics that your audience has in common, such as, for example, what they like to follow online and how your product or service can help them to have a better life, making people’s daily lives easier.
These are possibilities to start outlining a profile. Still, this work needs to be constant so that your company always has up-to-date information about the behavior of those who consume and follow your brand. Thus, communication tends to be better and better, comparing the information obtained on the web with what you have in a physical environment. This initial feedback is critical for the development of personas on social media.
Is your team small? Try to direct them to focus on the social network that is most interesting according to the identity of your business and invest in quality and frequency, bringing knowledge to your audience. Optimize your team’s work by acquiring tools for scheduling publications, making everyone’s routine easier and saving time.
Content must be thought out in advance, usually one month before publication. Thus, it is possible to work on the launch of products, promotions, and important commemorative dates for your audience and carry out impact campaigns. Avoid unforeseen events and be able to predict results with planning.
Research Trends And Market Patterns
Look for inspirations that are a reference in the market and follow companies in the same segment as yours to assess their strengths and weaknesses. Be careful not to copy; the idea here is to analyze the communication to present a more original approach, awakening insights that will make your company stand out from the others.
Diverse Content Makes A Difference
On social networks, you need to test the different formats (video, image, and text) to determine which can generate more engagement for your business and which can get the highest sum of likes, shares, and comments. It is common for a video to get better numbers, but it depends greatly on the brand segment. For example, in the fashion industry, photos are more common to achieve better results, as they visually present products faster and with a wealth of details that influence the purchase.
4.1 It is also very important to diversify your timeline with topics that do not focus only on the specific product, in this case, on direct sales. To have a loyal audience that enjoys following a company’s social networks, it is necessary to strengthen the relationship by bringing benefits to people’s daily lives, sharing news, and tips, showing the company’s everyday life in a fun way and looking for alternatives that your brand more humanized and that generates a connection with the public.
4.2 Remember that not always having a large number of likes means that you are converting into sales. Comments can make a difference in this conversion process, as can sharing, while preferences can help you have better visibility in a digital environment.
Invest In Visual Identity
The recognition of your brand in the market depends greatly on this stage, with the influence of colors, fonts, and standardization in the public’s memory. Especially on the Instagram feed, the palette of your visual content makes all the difference and represents organization and personality.