Understand how to build complementary actions with automation to achieve good Digital Marketing results Marketing automation uses platforms to ensure communication based on consumer behavior with your brand.
It helps you analyze audience engagement and allows you to create personalized actions to optimize your time and money.
Contrary to popular belief, marketing automation doesn’t just involve email shots. This tool lets you understand your leads’ interests, know which stage of the sales funnel they are in, segment your audience by registered data and behavior, and perform integrated actions with social media, website, and landing page. And many other channels.
The term “automation” may seem overly complicated and evident to others. But today, even people who already see automation as something routine end up being surprised by what it can accomplish when it comes to Digital Marketing.
Initially, the relationship between companies and customers on the internet was carried out with tools and software with limited resources, demanding a lot of service time for a practical realization. And despite the return, it was precisely this deficiency that pulled the “pro-automation cord.”
The search for innovation and the creation of new software was almost a market requirement. Companies that want to do business on the internet and do not have automation tools for their audience’s relationship or digital marketing actions are doomed to failure.
Doing business on the internet is not like doing business outside of it. People who consume the internet are increasingly researching the products or services they want or need to purchase. Relating to these people is fundamental, and automation in Digital Marketing will do more for the relationship with your target audience.
See the 05 main processes that can be carried out by “automation in Digital Marketing” and aim to help your company generate more business on the internet:
1- Email Marketing Automation:
The automation of sending emails is one of the first automated processes by digital marketing. The company’s relationship with its customers or leads is fundamental in the purchase journey of the online market.
2- Interaction On Social Networks:
Interacting with your target audience on social media shouldn’t be mechanical, but some actions can be automated and generate excellent results. Simple automation can be done on Twitter, allowing you to follow people who interact with your business. In this case, the tendency of that lead to follow you back is very high. You establish a strong communication channel between the company and its leaders.
3- Perform Automatic Segmentation:
A good inbound marketing action offers content relevant to your target audience. If your company has different consumer profiles, you can segment the offer of pertinent content for each customer or lead profile. According to their shopping journey, you make the right subject available to the right person.
4- Optimize Sponsored Links Campaigns:
A sponsored links campaign can be planned for various purposes. Defining the metrics and KPIs necessary to achieve the campaign objective are mandatory tasks already in the planning. With the definition of metrics and KPIs, some software can monitor or perform actions that optimize and guarantee a better result for each objective of the campaign.
5- Delivery Of Qualified Leads:
The success of a company’s sales team negotiations is directly linked to the understanding that the acquisition of the product or service is precisely what your customer is looking for. Nurturing your target audience by automating content delivery gives you the certainty that that lead already knows how your product or service will meet their expectations. A customer who already knows the benefits and advantages of your product is considered a qualified lead. So the chances of doing business with your salesperson are infinitely more significant than with a lead or prospect who has not yet identified with your company.
Digital marketing automation is constantly evolving. Staying informed about innovations and new automation is a permanent task for Digital Marketing professionals.
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