Future of Digital Marketing: Digital transformation has brought about a profound change in business in recent years. We move from mass advertising-centric approaches to data-driven digital strategies, providing personalized content production and delivery of relevant information to qualified audiences.
The result of this? More traffic to websites, more generation of qualified leads, more conversion of leads into customers, and, consequently, more sales for your business.
To understand the next steps in digital marketing, you first need to know that it is not digital marketing that changes but consumer behavior. And digital marketing must keep up with these changes.
Digital marketing has already proven that it is not a passing cloud but a strategy that is here to stay and reinvent itself.
With that in mind, we’ve put together a short list of all the digital marketing trends that will permeate the future and should start being worked on now and in the present. Check out:
Videos are responsible for 80% of the online content, whether on websites, landing pages, or social networks.
A few years ago, this would have been unlikely, as the fast internet was not easily accessible for everyone and video content took a long time to load. But today, this is how people prefer to enjoy their free micro-moments during the day for learning or distraction.
Suppose your company’s social networks are full of static, non-moving content that doesn’t stimulate user engagement. In that case, it’s time to rethink your social media strategies and create more prosperous and interactive content.
According to Return data, this trend has been growing since 2017, when more than half of teens and nearly half of adults chose to use this strategy to search the internet.
The following year, the number of people who performed voice searches was 1 billion per month. This number only tends to increase, and this strategy has everything to stop being a trend and become a standard in the coming years.
Vinyl floors and coverings, tips for minor renovations during the pandemic, or coffee shops with delivery service are just some things your customers may be looking for via voice search.
Also known as reverse image or image search, this feature has been increasingly used in search engines and makes life even easier for users.
For example, the user receives a photo of a product via WhatsApp or even “comes across” this image on the internet. However, the image’s origin is unknown, and the source did not provide further information about the product. How can the user find out what this product is, what it is for, and who sells it? Simple search by image.
Go to Google Images, click the camera icon and upload the image or paste the image URL to search for it.
Artificial intelligence in digital marketing is already more common than you think. Indeed you’ve already talked to a chatbot while waiting to be redirected to a brand’s Customer Service.
AI is also critical in the programmatic media buying process, using machine learning to target more personalized ads that will drive much more engagement.
The insights generated from machine learning can also create dynamic emails that are highly effective in your inbound marketing strategy, indicating, for example, the propensity of subscribers to buy specific categories of products and services through their previous behavior, creating an updated history.
Therefore, marketers need to be aware of the applications of artificial intelligence if they do not want to be left behind.
How To Create A Brand Voice For Your Business?
If you already understand that to be successful, you need to create your company’s brand voice, then it’s time to learn how to do it, and we have some tips to help you!
Align Your Brand’s Tone Of Voice With Your Target Audience
Your brand voice must align with your company’s communication strategy with your target audience.
That is, adapt your language to the audience intelligently. Talk as an equal with the student or the managers of multinationals; only in this way can you convey confidence in what you are trying to communicate.
Define Your Business Persona
When you know exactly who the audience you want to reach is, you will be able to target and personalize your company’s content production and communications even more.
Choose The Proper Communication Channels
It’s no use knowing who to talk to and communicate with in a way that brings your audience closer and more loyalty if you are not in the ideal communication channels.
For this, it is essential to segment campaigns and actions when defining the proper channels to communicate.
This is because one audience may be better suited to a strategy on Instagram, for example, while another is more effective through email marketing.
Create A Voice Tone Table
When you create a guide to your brand’s tone of voice, you can guide the language style needed in your communications.
For this, we suggest you think of three words that represent your company and fill in a table with the description of each one, such as what to do and what not to do. So you can always have a reference at hand.
Humanize Your Brand
Today, consumers don’t just want to buy a product/service; they want to identify and recognize human characteristics, values , and appropriate behavior in brands. From there, it is much simpler to approach the consumer and make them loyal to your company.
Use Brand Voice In Content Production
Your brand voice cannot be left out of your content strategy, whether it’s time to produce content for your blog, communicate on social networks, etc. That is, adopt and align your language for the different types of communication you will have with your consumer.
Also Read: How To Work With Digital Marketing In 2022