The constant improvement of customer interaction is one of the significant technological trends for the coming years in corporations worldwide. Companies are increasingly focused on innovations that improve their processes, reduce costs, and encourage a close relationship with the consumer.
However, the increase in digital capabilities has secondary effects on the routine of employees and the public, effects that must be taken into account when planning investments rethinking the activity itself. Knowing the most likely paths to which digital changes point to adapt your strategic planning according to the new directions is interesting. Discover the landscapes traced by Gartner in the short term and prepare for a future of non-stop digital interactions.
Technology In Favor Of Cost Reduction And Customer Interaction
Almost at the same pace as digital changes come their side effects. The world of IT expands in increasingly customized solutions. These innovations include the internet of things (IoT) to enhance business growth, increase productivity by reducing costs, and create solutions that optimize the relationship with the customer or Client. This is the case with the virtualization of Data Centers, for example, which seek to centralize information with more efficient, faster, and safer access.
At the other end of the power cord, the side effect of the high speed of change appears: it is estimated that in the next three or four years, at least half of the world’s large companies will be so busy keeping up with the changes imposed by the increasingly frenetic pace market, who will be basing their decision-making on poorly audited information and discredited information, without the ability to recognize them as inaccurate, outdated or irrelevant.
Knowing How To Seize The Opportunities Of Digital Disruption
On the other hand, digital disruption, which does not always show immediate results, should improve the economy with IoT-based services, as devices and connections create new ways of producing money. After all, it is estimated that by 2021 no less than 1 million IoT devices will be sold every hour, with $2.5 million spent per minute on this technology worldwide.
The important thing, in this context, is for the company to create an investment in technology that adds commercial value to the corporation, employees, and customers, supporting the achievement of competitive advantages or opening the doors to new markets.
For this, it is essential to recognize and understand the digital disruption and prioritize its impacts and react to them to capture its value. This is because of the consequence of this digital involvement in the continuous attraction of people to virtual interaction, with the increase of artificial intelligence and communication interfaces capable of leading to addictive behaviors.
By understanding the trend, companies need mechanisms to attract this audience that guarantee, at the same time, their security and the integrity of the system. On the other hand, there will be a positive reinforcement of the ability to multitask, with multi-processes (ecosystems, interfaces, and brands) demanding more and more investments and creating skills capable of generating value.
Significant Changes Based On Mundane Concepts
In this way, business innovations are expected to create extraordinary changes from mundane concepts like the blockchain. The system, which is based on the concepts of data distribution, sharing, and visibility, provides increased reliability in transactions while maintaining their privacy, allowing partner ecosystems to act with greater freedom.
Think about it: 10 years ago, Google revolutionized the way we categorize and market products and services, but no one would have imagined that it would also revolutionize transportation – and today, there are already companies thinking about switching entire fleets to the autonomous cars of this digital giant.
Keeping up with these and many other trends, which are appearing with increasing speed, is a great challenge for companies today, which need to identify the best paths for their digital solutions and profoundly reformulate their management in the IT area. Otherwise, there may be a risk of not knowing how to take advantage of the positive aspects of digital disruptions and getting lost in an increasingly fast and transforming market.