What is the first thing that comes to your mind when you think of artificial intelligence in companies? If your answer is “super-intelligent robots,” you are not wrong, but this concept goes far beyond that and is more present today than we imagine.
Artificial intelligence applications have arrived all over the business world. This resource brings together a set of software with a computing language and a logic that resembles human thinking. In this way, an AI-powered tool can reproduce previously possible behaviors only when performed by a person, such as responding in a chat and serving customers.
This post lists the main innovations in artificial intelligence in companies. You’ve probably had contact with some of them. Keep reading to understand better!
What Are The Most Common Artificial Intelligence Applications In Companies?
Artificial intelligence groups different types of technologies, such as learning systems, algorithms, artificial neural networks, and other tools that simulate human abilities related to intelligence. Among them are the perception of the environment, reasoning, and analysis to make decisions and carry out actions.
According to the volume of data they submit, platforms and equipment that work from AI “learn by themselves.” The more data they receive, the better their efficiency.
Regardless of the area of activity, companies’ routine is usually full of processes with the most varied levels of complexity. In this context, artificial intelligence emerges as a process facilitator. Find out the main applications of this technology in the business environment.
Providing good service is the backbone of any business that aims for success. Several solutions with AI propose improvement and practicality in customer service, the most popular being the chatbot. In short, it is a robot capable of talking to people through a chat.
The solution can identify previously defined keywords and linguistic structures to understand what the user is talking about. The machine can guide the customer about a question or action to be taken during a purchase, for example. So he doesn’t have to contact telemarketers and wait long minutes to clarify something simple.
Having a team prepared and available 24 hours a day to communicate with your target audience demands training and high investments. Artificial intelligence is also an ally in these cases, as it allows companies that need to transmit information to many customers to establish real-time, efficient, and functional communication.
In large urban centers, public transport companies track the location of their fleets and, using AI, send notifications to travelers via an app about the route taken by the bus and the waiting time for the vehicle to reach the place where they are. In this way, it is possible to transmit reliable information that contributes to your customers’ daily lives.
Information is gold in the business world. That’s why it’s so important to protect the data generated by the company, given that a leak can cost its credibility in the market. In this sense, artificial intelligence contributes to companies’ cybersecurity, offering a robust and armored infrastructure.
Even with fundamental protection barriers, such as firewall and antivirus, your network can be the target of cyber attacks. Cybercriminals act in an increasingly sophisticated way, using tricks that identify the products and services of interest to users of a website, such as sending emails with related messages and links with viruses that invade the network if opened.
To combat the problem, artificial intelligence has developed tools that analyze risk scenarios, learn from detected threats and work to increase the protection of your data. Your security infrastructure automatically generates solutions, always being ahead of hackers.
Analysis Of Consumer Behavior
Amid digital transformation, collecting and storing customer data has become much more manageable. Still, there is no point in collecting it if the company does not know what to do. Given this, AI is essential to analyze consumer behavior — a process that allows you to design marketing and sales strategies and, thus, make personalized and more efficient approaches.
By crossing data from those who follow the company’s social networks, for example, it is possible to suggest products that meet the specific needs of the potential consumer. To do this manually, you would need to have a huge team at your disposal and several tools, and even then, it would not be possible to achieve the results brought by AI.
How about identifying what and how each employee is doing without having to be on top of your team all the time? This is feasible with the help of artificial intelligence, as it has mechanisms that monitor employees’ machines, showing what tasks they are performing and their level of performance.
With accurate information at hand, managers can make better decisions, understand the difficulties of their team of employees, and, thus, help them continually evolve in their activities.
If, on the one hand, new technologies benefit us, on the other hand, they open a gap for the action of malicious people. The adoption of AI on business platforms can analyze data provided by customers and create and identify patterns, barring profiles that are out of the ordinary.
By automatically learning through its checks, the machine makes more significant and more effective refinement and automatically records and combats new intrusion techniques used by fraudsters.