Digital transformation has fostered an explosion of new technologies. The IT sector, in turn, ended up taking a leading role in managing all these new developments.
As companies have realized and are realizing that combining strategies with new tools is a way to improve their processes, the IT team has gained a unique role due to its ability to model this scenario in the best possible way.
To better illustrate this highlight of IT for companies at this moment, let’s look at some of the rising trends with digital transformation and how information technology can intervene, extracting the best of each of them for business success:
Big Data And Analytics
Information is increasingly precious for business. Big Data and Analytics tools, with their ability to collect and analyze consumer data, market trends and their fluctuations, are essential for more effective decision-making within the corporate world.
The future of a business is directly related to how this data is treated, its techniques and its objectives.
In this sense, it acts strategically, identifying problems, applying solutions and measuring results continuously, providing reports that tread the paths the business must follow.
Machine Learning And Artificial Intelligence
When applied within the business routine, Artificial Intelligence and Machine Learning technologies considerably optimize work and are used strategically.
In other words, by investing in the development of these techniques and solving operational difficulties of the enterprise, the IT team promotes solutions for the market’s competitiveness.
With more intelligent machines, bureaucratic tasks can be automated, allowing internal teams to focus on functions requiring more creativity.
Likewise, it is possible to identify customer patterns and consumption actions, visualizing opportunities for future investments.
The Arrival Of 5G
The 5G connection is a not-too-distant reality. Companies need to work to be ready for when this technology hits our market.
IT departments need to optimize their devices to receive this new type of connection faster and more powerful. They are already developing strategies that can combine this novelty with the potential of the Internet of Things.
Intelligent cars and electronic devices will be the consequences of these innovations, representing a strong business potential for the corporate world.
Considering that the collection and analysis of data have become one of the main strategic trends for companies in recent years and that it will only grow in the future, there is already a growing concern about the security of all this information collected.
The positioning and competitiveness of organizations will also depend on how secure they are internally, that is, on how much they invest in audits, protection barriers against hackers and file loss, for example.
For this to be possible, the concern with a strong IT team, made up of trained professionals who constantly improve to guarantee constant surveillance, is more than ever today.
Wearable technology is that applied in wristbands or digital watches, for example. With built-in sensors, these devices can perform scans and report user biometric data such as heart rate and health conditions.
They can also provide data about the environment, such as the presence of hazardous particles in the air. The unprecedented potential for optimizing this technology has already proven enormous, and companies do not waste time evaluating their applications within the work environment.
They can be helpful, for example, in optimizing employee training, tracking locations, and even being used to promote even greater integration between teams.
The success of all the tools provided by digital transformation is directly linked to the customer experience. These innovations improve the relationship between brands and their audience, allowing for a more agile, close and attractive integration.
With the new consumer profile that revealed itself simultaneously to these transformations, more critical and evaluative, motivated by the increase in the variety of products and services available and the ease of access to all of them, thinking about what the public wants is inevitable.
Reaching the expected level is a tremendous modern differential. Therefore, all segments of the global economy tend to invest more in UX ( User Experience ), that is, navigability on websites and mobile devices, as well as in CX ( Customer Experience or customer experience ) and the personalization of the attendance and service according to the customer’s profile.
For these strategies to be successful, it is essential to rely on IT to apply a set of Analytics and Artificial Intelligence techniques, for example, that allow defining the best actions, both for the segment and profile of the enterprise as for the client. Desired.
Cloud computing technology or cloud computing is a form of storage in which you use the server of a specialized company to store your commercial or personal files.
This is an essential technological advancement as file loss is one of everyone’s biggest nightmares. With cloud computing, this risk is practically nil.